Freelance Web Design and Development
Web Design
Clean page design layouts that are branded and responsive.
Web Development
Front-end programming including HTML5, CSS3, PHP, and JavaScript, REST APIs.
WordPress
Custom WordPress design, development, management, and hosting.
Web Applications
Full stack web application development with React and other popular libraries and frameworks.
Web Design and Development
Do you need a custom website?
I make custom websites. From affordable and fast sites deployed using a common CMS, template, theme, or page builder, to intermediate jobs like fully custom WordPress themes, to advanced projects like a custom full stack web applications with database access, user authentication, payment processing. I’m here to help with your web design and web development needs.
Web Design and Development
Do you need a custom website?
I make custom websites. From affordable and fast sites deployed using a common CMS, template, theme, or page builder, to intermediate jobs like fully custom WordPress themes, to advanced projects like a custom full stack web applications with database access, user authentication, payment processing. I’m here to help.
Web Design and Development
Do you need a custom website?
I make custom websites. From affordable and fast sites deployed using a common CMS, template, theme, or page builder, to intermediate jobs like fully custom WordPress themes, to advanced projects like a custom full stack web applications with database access, user authentication, payment processing. I’m here to help.
Custom WordPress Websites
Looking for a WordPress designer and developer? Well you’ve come to the right place. I’ve been making WordPress sites for over a decade. This is one of them. Do you want your own new WordPress site, or need help with your existing site?
Custom Site Features
Fast Site Speed
No, not just fast. Really fast. Enjoy the second fastest WordPress host on the planet with WPEngine.
Responsive Design
Your site will be designed to give the user a positive viewing and usage experience on mobile, tablet, and desktop.
High SEO Score
Search engine placement will always be a key factor when writing and formatting the content of your pages.
Maintenance & Support
Set it and forget it. I maintain everything for you, including regular site backups, updates, and monitoring.
Let’s prioritize generating the desired user behavior through a low friction mobile experience. Chances are high that more than half your visitors will be on mobile. Once that’s done we can move on to building out your customer journey on larger screens and adding in the extra flair.
In traditional web design a designer will create a visually stunning desktop experience and then they will strip away features from the experience for mobile users until the site “works ok on mobile”. Mobile is almost treated as an inconvenient afterthought. That’s not ideal in the era where over 50% of your traffic is going to be from mobile users.
Whether it be securing email leads, allowing self serve bookings, making online product sales, or sharing information with your users, the outcome is all that matters. So why wouldn’t you make the experience great for all of your users?
Get ahead of the competition by prioritizing mobile user experience and time tested funnel formulas.
- Fast loading, mobile first design puts customer experience and effective results above all else.
- Capture fleeting attention from your print advertising and strike while the iron is hot.
- Funnel user attention into action, whether it be appointment bookings, product sales, or email sign ups.
- Ongoing A/B testing to optimize funnel performance over time.
Users tend to bounce if a load takes more than the blink of an eye to load the page (400 milliseconds).
Google ranks slower loading pages lower in the search rankings even if they have more relevant subject matter than the faster loading pages.
A slow loading website can give the impression that a company is unprofessional, doesn’t care about it’s customer experience, or is unwilling to invest in proper solutions.
Gone are the days of the standard info site. Those are relics from a time when people engaged with the internet in an entirely different way.
Obtaining user attention is more competitive than ever before, and this issue will only continue to become more challenging over time.
The average person no longer visits a traditional website more than once.
When the average person is ready to seek out a product or service, they turn to google. They google a search term like “best graphic designer near me”. They click on the 4 highest search results. That’s it. After that the journey is over. For many users, it means they click 3 paid listings and the #1 organic listing. That’s why I highly recommend a strategy that includes competitive paid search campaigns, strong search engine optimization, and QR codes on all high quality print materials.
So if you are lucky enough to have a user visiting your site, its your one chance to capture the lead. They will move on at the first sign of friction. They are searching for something, and if you don’t give it to them they will be on to the next highest search result.
Maximize your sites lead generation opportunities through intentional funnel design, popup forms, and sign up incentives.
Want to track detailed information about your site and paid search campaigns to optimize your marketing performance? I am certified in Google Analytics 4, and have a certification in data analytics. I can set up your site analytics tracking for you, and I can also assist with data interpretation.
- User traffic sources
- Print QR code traffic
- Paid search campaign traffic
- User behavior
UX/UI
Beautiful and easy-to-use websites that delight visitors and keep them coming back for more.
Content Management Systems
I can build your site with a popular CMS like WordPress, Drupal, or Joomla.
E-commerce Solutions
Sell your wares with the popular e-commerce solutions like WooCommerce and Shopify.
Performance Optimization
An optional feature for those of you who value high code performance.
Custom WordPress Websites
Looking for a WordPress designer and developer? Well you’ve come to the right place. I’ve been making WordPress sites for over a decade. This is one of them. Do you want your own new WordPress site, or need help with your existing site?
Custom WordPress Websites
Looking for a WordPress designer and developer? Well you’ve come to the right place. I’ve been making WordPress sites for over a decade. This is one of them. Do you want your own new WordPress site, or need help with your existing site?
Freelance WordPress Development Services
Custom Sites
I'll build you a full custom WordPress site with any appearance and functionality that you desire.
Custom Themes
Get a custom WordPress theme built just for your brand to spruce up your existing WordPress site for years to come.
Page Builder Sites
For those who want to edit their site without technical knowledge, I can deploy a site built around the most popular page building tools.
Budget Template Sites
On a budget or pressed for time? Enjoy the benefits of a premium pre-made theme or page template adapted for your brand and needs.
Want more site traffic?
The average online customer journey is to go on google and search for a product or service, click into the top 4 listings, and then the journey is over.
That means on average more than half of the links the user clicks are paid search ads.
If you want that traffic, no matter how good your SEO is, you can benefit from a competitive paid search campaigns. If you don’t know where to begin, or how to do that effectively, I can help.
In the dynamic world of digital marketing, the balance between being visible online and providing a genuine user experience is crucial. While traditional SEO tactics have long been the cornerstone of digital visibility, they often lead to content that is overly optimized and, frankly, unappealing to the actual human reader. This is where the strategic use of Google Ads and customer-focused content comes into play, offering a refreshing and effective alternative.
Why is Paid Search Best?
- Lower cost and better value
- Clearly tracked metrics
- Optimized return on investment
- Lean and targeted
The Pitfalls of Traditional SEO Content
The primary goal of SEO has always been to rank as highly as possible on search engine results pages. However, this has often led to what we call ‘SEO fluff’ – content that is overstuffed with keywords and lacks real value for the reader. Such content may tick all the boxes for search engine algorithms, but it falls short in engaging and satisfying the user’s quest for information. The result? A frustrating user experience characterized by irrelevant and unhelpful content.
Why Paid Search Wins
Paid search advertising, particularly through platforms like Google Ads, offers a stark contrast. Here’s how:
Targeted Reach: Google Ads allows you to display your message to a highly targeted audience. This specificity ensures that your content reaches those who are genuinely interested in your services, leading to better engagement and conversion rates.
Control and Flexibility: With paid search, you have control over the messaging, landing pages, and audience targeting. This flexibility allows you to create campaigns that are tailored to your audience’s needs and preferences, resulting in a more personalized and relevant user experience.
Immediate Visibility: Unlike SEO, which can take months to yield results, paid search provides immediate visibility. This immediacy is crucial in a fast-paced digital market where being the first to reach a potential customer can be the difference between success and failure.
Combining Focused Content with Paid Search
The true magic happens when you combine customer-focused content with the precision of paid search. Here’s why this combination is a game-changer:
Quality Over Quantity: Instead of churning out SEO-heavy content, focus on creating high-quality, informative, and engaging content. This approach not only resonates more with your audience but also establishes your brand as a credible and trustworthy source of information.
Enhanced User Experience: By leveraging Google Ads to drive traffic to your quality content, you enhance the overall user experience. Users are directed to content that genuinely matches their search intent and provides real value, leading to higher satisfaction and engagement.
Data-Driven Insights: Paid search campaigns provide valuable data on user behavior and preferences. This data can inform your content strategy, helping you create even more targeted and user-friendly content.
TLDR
I am certified in creating targeted paid search campaigns with Google Ads, and I offer that as a supplementary service for those looking to drive more traffic.
Your website and landing page analytics will be tied directly to your paid search advertising, allowing you to see concretely which campaigns are leading to the most valuable traffic.
From there if you want further support I can provide monthly iterative improvement and A/B testing. This will allow me to fine tune your clickthrough and conversion rates and ultimately deliver the best possible return on investment for your search ad spend.
I typically recommend paid search as a must have for everyone with a product or service to sell, but some will get even more value if they expand beyond paid search into paid social or video ads.
If you’re interested in running a paid social media ad campaign, I’m happy to provide setup, support, or more in depth services like ongoing A/B testing and ad revisions.
It would be impossible for one individual to cover all pillars of digital marketing effectively. So, as a freelancer I don’t offer comprehensive “digital marketing” services.
I choose to focus on the skills that can directly support my objective of delivering clear value to you with your new website.
You’ll get high quality SEO and site analytics setup included with standard site projects. I also offer extra services in paid search advertising to draw new prospects to your site who are actively seeking your sales or services.
Want to track detailed information about your site and paid search campaigns to optimize your marketing performance? I am certified in Google Analytics 4, and have a certification in data analytics. I can set up your site analytics tracking for you, and I can also assist with data interpretation.
- User traffic sources
- Print QR code traffic
- Paid search campaign traffic
- User behavior