Trifold Marketing & Design logo

Freelance graphic design, web design/development, and hourly website support.

Freelance Graphic Designer Web Designer Web Developer WordPress Developer in Cold Lake, Alberta.

Services

Services

1

High Quality Graphic Design

Get results with cohesive branding and objective focused print and digital marketing materials.

2

Flexible Web Design

Need a custom website suited to your business and budget needs? Whether you want a budget template site or a full custom website, I've got you covered.

3

Paid Search & Detailed Analytics

Push traffic to your site with a targeted paid search campaign. See detailed tracking of ad campaign, landing page, and QR code performance.

1

High Quality Graphic Design

Get results with cohesive branding and objective focused print and digital marketing materials.

2

Flexible Web Design

Need a custom website suited to your business and budget needs? Whether you want a budget template site or a full custom website, I've got you covered.

3

Paid Search & Detailed Analytics

Push traffic to your site with a targeted paid search campaign. See detailed tracking of ad campaign, landing page, and QR code performance.

Improved Outcomes

2/3rds of business's that integrated their direct mail with other marketing channels reported seeing benefits. *
Data Source: Winterberry Group / USPS
Data: Direct Mail Print Marketing

Mobile Matters

Over half of all web traffic in Canada happens on mobile phones.
Data Source: Similarweb, based on aggregated and anonymized first-party analytics from millions of websites and apps and represents more than 500 billion pageviews.
Data: Mobile Traffic in Canada

Paid Search

Half of customers surveyed reached the product page for their most recent purchase using a search engine.
Data Source: Bazaarvoice
Data: Paid Search Advertising

Features

Features

High Quality Graphic Design

Brand consistency has been commonly reported to increase profitability between 10-20%. Consistent use of brand colors may result in up to an 80% increase brand recognition. Consumers participating in a test were asked to view logos. They were twice as likely to remember primary brand color than the name of a company. Consistent, high quality branded graphic design is important!

Function is the foundation of my graphic design. Clean Design and Minimalist Design are my schools.

I don’t just make something pretty that happens to have your content on it. I’ll make something that serves your objectives first and foremost, and then make it pretty. 

For every project your true business objectives is the guiding foundation of the design. Let’s ensure ensure that the real life viewer experience will actually match your desired outcomes.

External materials represent your company, and their quality reflects on peoples perception of your professionalism, even though the two things are unrelated. It’s not fair, but it’s the way things are. You don’t want your external marketing materials to give off garage sale advertisement vibes. 

You want polished, branded, precision materials that consistently convey the message that you are professionals and that you prioritize quality and customer experience.

Mobile First Funnel Sites

First I’ll prioritize generating the desired customer behavior through a low friction mobile experience, because chances are high that more than half your visitors will be on mobile. Then I move on to  building out our customer journey for larger screens and add in the extra flair. It’s a process that achieves the main objective, and then only adds more artistic flair on top of it.

What tends to happen in traditional web design is a designer will create a visually stunning desktop experience and then they will strip away features from the experience for mobile users until the site “works ok on mobile”. Mobile is almost treated as an inconvenient afterthought. This is a biproduct of outdated thinking in the industry. 

Whether it be securing email leads, allowing self serve bookings, making online product sales, or sharing information with your users, the outcome is all that matters. So why wouldn’t you make the experience great for all of your users?

Users tend to bounce if a load takes more than the blink of an eye to load the page (400 milliseconds).

Google ranks slower loading pages lower in the search rankings even if they have more relevant subject matter than the faster loading pages.

A slow loading website can give the impression that a company is unprofessional, doesn’t care about it’s customer experience, or is unwilling to invest in proper solutions.

Gone are the days of the 5 page site with an “about us” section. Those are relics from a time when people engaged with the internet in an entirely different way. 

Obtaining user attention is more competitive than ever before, and this issue will only continue to become more challenging over time.

The average person no longer visits a traditional website more than once. 

When the average person is ready to seek out a product or service, they turn to google. They google a search term like “best graphic designer near me”. They click on the 4 highest search results. That’s it. After that the journey is over. For many users, it means they click 3 paid listings and the #1 organic listing. That’s why the Trifold strategy includes competitive paid search campaigns, strong search engine optimization, and QR codes on all high quality print materials.

So if you are lucky enough to have a user visiting your site, its your one chance to capture the lead. They will move on at the first sign of friction. They are searching for something, and if you don’t give it to them they will be on to the next highest search result.  

Maximize your sites lead generation opportunities through intentional funnel design, popup forms, and sign up incentives.

Digital Advertising

The average online customer journey is to go on google and search “best product/service near me” or some variation of that query. Then users, on average, click into the top 4 listings and the journey is over.

That means on average more than half of the links the user clicks are paid search ads. 

If you want those hot leads, no matter how good your SEO is, you need competitive paid search campaigns. Anyone can set up google ads campaigns, but without proper strategy and execution they will end up wasting time and money with no upside.

Try it yourself if you want, contact us when you’re ready to take it to the next level and get better value. 

Your website and landing page analytics will be tied directly to your paid search advertising, allowing you to see concretely which campaigns are leading to the most valuable traffic.

From there if you want further support I can provide monthly iterative improvement and A/B testing. This will allow me to fine tune your clickthrough and conversion rates and ultimately deliver the best possible return on investment for your search ad spend.

I recommend paid search as a must have for everyone, but some clients will get value from expanding beyond search to paid social or video ads.

If your business would benefit from Youtube or Facebook paid ads, I can make optional recommendations that further support your goals. 

As with paid search, I will set everything up, teach you how to read your outputs, and offer monthly support and iteration if desired. 

High Quality Graphic Design

Brand consistency has been commonly reported to increase profitability between 10-20%. Consistent use of brand colors may result in up to an 80% increase brand recognition. Consumers participating in a test were asked to view logos. They were twice as likely to remember primary brand color than the name of a company. Consistent, high quality branded graphic design is important!

Function is the foundation of my graphic design. Clean Design and Minimalist Design are my schools.

I don’t just make something pretty that happens to have your content on it. I’ll make something that serves your objectives first and foremost, and then make it pretty. 

For every project your true business objectives is the guiding foundation of the design. Let’s ensure ensure that the real life viewer experience will actually match your desired outcomes.

External materials represent your company, and their quality reflects on peoples perception of your professionalism, even though the two things are unrelated. It’s not fair, but it’s the way things are. You don’t want your external marketing materials to give off garage sale advertisement vibes. 

You want polished, branded, precision materials that consistently convey the message that you are professionals and that you prioritize quality and customer experience.

Mobile First Funnel Sites

First I’ll prioritize generating the desired customer behavior through a low friction mobile experience, because chances are high that more than half your visitors will be on mobile. Then I move on to  building out our customer journey for larger screens and add in the extra flair. It’s a process that achieves the main objective, and then only adds more artistic flair on top of it.

What tends to happen in traditional web design is a designer will create a visually stunning desktop experience and then they will strip away features from the experience for mobile users until the site “works ok on mobile”. Mobile is almost treated as an inconvenient afterthought. This is a biproduct of outdated thinking in the industry. 

Whether it be securing email leads, allowing self serve bookings, making online product sales, or sharing information with your users, the outcome is all that matters. So why wouldn’t you make the experience great for all of your users?

Users tend to bounce if a load takes more than the blink of an eye to load the page (400 milliseconds).

Google ranks slower loading pages lower in the search rankings even if they have more relevant subject matter than the faster loading pages.

A slow loading website can give the impression that a company is unprofessional, doesn’t care about it’s customer experience, or is unwilling to invest in proper solutions.

Gone are the days of the 5 page site with an “about us” section. Those are relics from a time when people engaged with the internet in an entirely different way. 

Obtaining user attention is more competitive than ever before, and this issue will only continue to become more challenging over time.

The average person no longer visits a traditional website more than once. 

When the average person is ready to seek out a product or service, they turn to google. They google a search term like “best graphic designer near me”. They click on the 4 highest search results. That’s it. After that the journey is over. For many users, it means they click 3 paid listings and the #1 organic listing. That’s why the Trifold strategy includes competitive paid search campaigns, strong search engine optimization, and QR codes on all high quality print materials.

So if you are lucky enough to have a user visiting your site, its your one chance to capture the lead. They will move on at the first sign of friction. They are searching for something, and if you don’t give it to them they will be on to the next highest search result.  

Maximize your sites lead generation opportunities through intentional funnel design, popup forms, and sign up incentives.

Digital Advertising

The average online customer journey is to go on google and search “best product/service near me” or some variation of that query. Then users, on average, click into the top 4 listings and the journey is over.

That means on average more than half of the links the user clicks are paid search ads. 

If you want those hot leads, no matter how good your SEO is, you need competitive paid search campaigns. Anyone can set up google ads campaigns, but without proper strategy and execution they will end up wasting time and money with no upside.

Try it yourself if you want, contact us when you’re ready to take it to the next level and get better value. 

Your website and landing page analytics will be tied directly to your paid search advertising, allowing you to see concretely which campaigns are leading to the most valuable traffic.

From there if you want further support I can provide monthly iterative improvement and A/B testing. This will allow me to fine tune your clickthrough and conversion rates and ultimately deliver the best possible return on investment for your search ad spend.

I recommend paid search as a must have for everyone, but some clients will get value from expanding beyond search to paid social or video ads.

If your business would benefit from Youtube or Facebook paid ads, I can make optional recommendations that further support your goals. 

As with paid search, I will set everything up, teach you how to read your outputs, and offer monthly support and iteration if desired. 

Not sure whether you need professional assistance?

Read our FREE, NO BS GUIDE to see what’s right for your business.

Not sure whether you need professional assistance?

Read our FREE NO BS GUIDE to help you decide what's right for your business.

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